The global software industry has a geography problem. Almost all of the capital, most of the talent attention, and the majority of the operational knowledge is concentrated in a small number of metropolitan hubs — Bangalore, Mumbai, Delhi, Singapore, London, San Francisco.
This concentration creates a feedback loop: talent moves to where the jobs are, jobs cluster where talent exists, and the cycle entrenches. For founders in Tier-2 cities, the conventional advice is: move to the hub, or accept that you're building something smaller.
We disagree with that advice. Not because Tier-2 cities are somehow superior — they are not, for every use case — but because the framing misses the real question, which is not "where should you build?" but "what are you building, and for whom?"
Software for local businesses, government services, regional infrastructure, and consumer markets in non-metropolitan areas does not need to be built in a metropolitan hub. It needs to be built by people who understand the problem — which means it should often be built where the problem is.